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Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Galway Mayo Institute of Technology, course: Consumer Behaviour, 15 entries in the bibliography, language: English, abstract: Our modern world is very complex, and so is the business world. There are many things that influence the behaviour of the consumer. These influences can be religion, ethnic group, social class, age, gender, values, etc. But what is even more important than the different stimuli itself is how consumers perceive, process, interpret and store the stimuli. This work will describe what perception is, how consumers perceive and how this scheme can be used by marketers. What is perception In general, perception is gathering information through our senses, which are seeing, hearing, touching, tasting, smelling and sensing. Through these senses we can perceive things, events or relations. But as there are so many different stimuli only a small portion of them are noticed and an even smaller amount can really reach our attention. And that's were it is necessary to talk about the difference between Sensation and perception. Although the distinction between sensation and perception is not that easy as it was believed in former times, a rough distinction can be made. Sensation is the immediate response of our sensory receptors to such basic stimuli as light, colour, etc. Perception is the process by which these stimuli are selected, organized and interpreted. When talking about perception we always have to keep in mind that we perceive the world not as it is, but as we think it is. That means that there are innumerable perceived worlds out there. This statement is based on the fact that every human being relates the observed world to its past experiences, its values, etc. Perception is more than just gathering information about a certain event at a certain time. It involves, recognizing stimu Role of Perception in Consumer Behavior Chroncom Risk Perception Consumer risk perception is another factor businesses must take into account when trying to encourage buying behaviors The more risky a proposition Reference Group Influence On My Consumer Behaviour (ESSAY) A reference group can be defined as an individual or group to whom a consumer compares themselves with Such groups may be classified as being formal (eg work Jeff Bray Consumer Behaviour Theory: Approaches and Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and Models Project on Consumer Buying Behaviour MBA / BBA Marketing Project Report Consumer Buying Behaviour Consumer Buying Decision Making Computer Industry Process of Buying Behaviour Problem Formulation of Buying Intel A Brief Literature Review on Consumer Buying Behaviour The topic of consumer behaviour is one of the massively studied topics by the researchers and marketers in the past and still being studied Researchers show Consumer Perception Theory eHow Consumer Perception Theory Consumer perception theory is any attempt to understand how a consumers perception of a product or service influences their behavior Perception--Consumer Behavior Perception Background Our perception is an approximation of reality Our brain attempts to make sense out of the stimuli to which we are exposed Consumer Perception Theory Chroncom Merchants aim to increase their sales by determining what drives their customers' purchase decisions Consumer perception theory attempts to explain consumer behavior Consumer Behavior: The Psychology of Marketing Behavior occurs either for the individual or in the context of a group (eg friends influence what kinds of clothes a person wears) or an organization (people on Consumer-beahviour-and-perception-of-women-towards-Lakme Consumer-beahviour-and-perception-of-women-towards-Lakme 1 CONSUMER BEHAVIOUR AND PERCEPTION OF WOMEN TOWARDS LAKME Page1 PROJECT REPORT NAME OF THE
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